Group Project

In collaboration with Joshua Tupara, Nikhil Narayan & Amanda Johnson

For this project, I worked within a team, alongside Sony Music and their new band Made You Look. Our brief was to create a cohesive brand, and a marketing campaign to bring awareness to Made You Look, and build the band's fanbase.

My focus was on the marketing campaign, where I developed the idea of a pop-up skate ramp in Auckland City, that would act as a creative canvas for skaters and artists to express their emotions on. Made You Look made it very clear they liked the skate and graffiti style and wanted us to draw inspiration from the band House Of Protection, for the branding and marketing materials.