My journey with developing the campaign started with a strong timeline of how this event would unfold. 

For each set of collateral, I made three social media posts and two posters, with the addition of the spray paint can label designs and the billboard for Street Art Sessions.

Based on the user journey I developed a series of marketing collateral, including Social Media posts, Posters, and a Billboard. I developed two sets of collateral, one set for Street Art Sessions which is our marketing campaign, and one set for Made You Look’s upcoming song release.

The social media posts above were made for the release of their song Sweater. These images show the development of each of the three social media posts for Sweater. I used a series of different assets, these assets were braille, spray paint textures, and song lyrics.

Our UX/UI designer, Josh, provided me with some personas, of which I was able to base a user journey on them to gage what marketing materials I would design and where they would be placed.

To help put our visual style into practice I made a series of mock posters to play with different colour schemes and hierarchy with the assets we were thinking of using. The posters led the way for us to design the following four posters.

Initially, with these designs, I didn’t have a guideline for what colour, size and orientation assets were used, but after client feedback and working with my lecturers, I was able to develop those guidelines.

Sweater is a song about a breakup, so we wanted the posters to reflect that sadness of a breakup, while still reflecting the street art, skater, House Of Protection style. I used the assets of a line-drawn sweater, and the heart with the “X” which brings in aspects of the brand logo.

The social media posts above are for Street Art Sessions, these are some of the initial designs that I build on to create the final outcome. I drew inspiration from the House Of Protection visual style while including the graffiti and skate style.

These posters are again the development posters and the final outcomes feature the guidelines previously mentioned, and feedback given to us by the client and lecturers, which I was then able to implement.

The billboard features an asset we called “Skater Guy” as it brought in that skater theme further in our designs, and also gave Made You Look a mascot to use if they wished. The billboard was used to tease fans about the skate ramp and build anticipation for its opening, by featuring a countdown.

Lastly, the spray paint can labels, were an idea we came up with to help bring people to the skate ramp once it had opened and to encourage people to create their art. The label keeps the brand cohesion but doesn’t skip the health and safety side of spray paint. The label gives the users directions on where to go, and what to do with the can of spray paint once they arrive at their destination. The images above are the first iteration of the labels, the final outcomes prioritise readability and hierarchy to ensure the message is received by the user. 

These two posters were for Street Art Sessions, they use the same assets as the social media posts to keep that brand cohesion. The images above are the progress images of the Street Art Sessions posters, and how we integrated those guidelines for the final outcomes.